Monday, August 25, 2003

BMW Loves It's Customers

Well maybe NOT if the MINI COOPER Online site is accurate. Seems BMW can't understand the value that independent enthusiasts bring to the market.

Even Microsoft understand this - with their MVP program. They may not like it when folks, like me, are critical of them, but they do react well. They invite the MVPs to give inpute direct to the people matter and are committed to making the input count. BMW could learn something from Microsoft.