In June 2007, I posted that MSL was planning on ditching the MCSE. It was not a popular post – within a few hours of it going up, I was asked by MS to take it down. Well, now Bill Chapman has confirmed: The MCSE IS DEAD.
This was disappointing a couple of years ago, and is disappointing now. Microsoft has taken a hugely popular and well understand brand and replaced it with, well what? Replacing a credential with “Engineer” in the title with “Administrator”??? How is that an improvement?. Does MSL really expect anyone to get excited about “upgrading” an Engineer credential with an Administrator credential?
I was one of the first MCSEs in the world, and am still quite proud of that credential. I’m not sure if I could ever get 1% as excited about being an Enterprise Administrator. It just sounds a step down and backwards. As a result, I’m just not chasing the new credentials any where near as fast as I used to. I know I am not alone.
I think Bill and the rest of MSL has made a huge mistake with killing off the MCSE. The fact that he’s heard the question (“Where is the MCSE 2008”) on a daily basis indicates the market is not anywhere near enough clued up on MSLs rebranding (and like “New Coke” don’t accept it). Despite several years of trying, the MCSE is sill a better known credential than Enterprise Administrator.
I spent some time in the autumn of 2007 trying to convince MSL that they needed to invest in evangelising the new credentials, otherwise, in a year or two’s time, the new credentials would be still unknown. Two years on, MSL still hears ‘the question’ on a daily basis (or at least Bill does).
MSL made a mistake – it’s time to correct that mistake and bring back the MCSE. Learning from one’s mistakes is hard to do, but Coke did it! MSL should take a hint and do the right thing.